With the everyday amendments being done to search engines, brands and companies are always looking for ways to rank highly on SERPs. As a result, there are mistakes that are being done in the process. In this article, we will look at simple tips, dos and don’ts, that may affect your ranking. So let’s delve into the topic and identify the most crucial points right now.
Here are some dos to look through.
Use of long-tail keywords
Search engines are concerned with the relevancy of your content to the search query. We recommend that you use long-tail keywords that meet the demands of your target audience and aren’t used as much by your competitors.
Related Keywords
Through your keyword research and selection, you will find related keywords that are often used. Look for ways that you can integrate them into your content. This is an important element since users often diversify their queries by using related keywords when their first search doesn’t provide the answer they are looking for.
User experience
To rank highly on search engines, consider the experience of your user. Once they click on your page, how long does it take for your page to load? What about navigation speed? Also, break up content using relatable subheadings. It will help your audience to perceive information with ease.
Make use of headings and meta descriptions
Headings or title tags are the first things that a user sees on the SERP. Together with the meta description (located below the heading), they have the ability to lure a user and make them select your content over that of your competitors.
Site metrics
Even with the best advice that we can offer, the question remains: is your SEO strategy working for you? There are several tools on the internet that can help you in that particular sector, so you may utilize some of them or just turn to a specialist.
Now let’s dive into the don’ts.
Ignoring the search intent of the user
This is a particular element that several brands and companies have found guilty of. They are simply creating content with a focus on keywords and not on the content. Search engines are smart and always evolving. You will be disclosed and ranked poorly.
Too much use of keywords
By use of keywords, you are bound to rank highly on search engines. However, too much use of the same keywords can have the opposite effect. Stuffing of keywords makes your content too wordy since there is no flow of your text. Search engines are against this.
Slow speeds
Do you know how long it takes for a high-ranking page to load on search engines? Less than four seconds. Imagine that. As a tip, if you have any content on your page that makes your load time longer than usual, consider removing it.
Links that don’t work or are broken
Through using links on your website, you can keep people on your site for longer. However, these links must be inserted in an organic way. In addition, these links must be working. If not, guess what? Penalty.
Not having a responsive and adaptive design
There are several smart devices that are available in the market; from smartphones to tablets and computers. Not everyone will use a desktop with a 14-inch screen to view your website. Your page should be able to adapt according to the user’s needs and fit on any screen.