Search Engine Optimization, also known as SEO, is an important part of any company’s website. This is because as technology improves, the internet is playing a critical role in the provision of goods and services.
SEO is not a one-off process. There are several steps that are involved in work for your website to be completely optimized. It is also important to note that SEO optimization depends on the role that traffic plays in the competition of your particular industry.
For you to understand the complexities of SEO, please read on.
Technical Onsite SEO
These are the fundamentals of all other stages of SEO that are outlined in this article. We recommend that all elements in technical onsite SEO be addressed thoroughly. As the name suggests, this stage of SEO involves the technicalities of your page that cover the use of tags, loading speed, navigation, and other elements. There are various tools on the internet that you can use. However, have a professional look over the needs of your website and treat your technical onsite SEO problems once and for all.
Initial Offsite SEO
In essence, this stage involves offering the search engine, be it Google or Bing, a comprehensive image of your business. You will have to add in official addresses and listings that are affiliated with your business or brand.
If you have any social media accounts, you can link them to your website. For consistency purposes, ensure that the directories and listings on your accounts match to those on your website. This is the form of consistency that search engines look out for.
Strategic Onsite SEO
At this stage of the SEO, you are considering the content of your pages. The first step is to perform an audit of the keyword titles and phrases. You will have to look at your competitors in the industry. Identify the main keywords used, as well as the frequency and keyword placing. Through keyword research, you will also determine the need for additional pages, blogs, or service pages on your website.
Meta descriptions are another part of strategic onsite SEO. This is an element that is considered by search engine crawl bots.
Ongoing content strategy
For you to rank highly on Search Engine Result Pages (SERPs), this is a must for any of your websites. Just as you’re considering an SEO strategy, other companies or brands are considering the same. It is necessary for you to add new content to your website regularly.
It sounds like an arduous task, and, in truth, it is. You will need various articles, blogs, how-to videos and other resourceful material. You may also need to hire the services of a professional SEO/ content writing company.
Use of influencers and other PR engagement tools
Influencers are market leaders whose accounts are visited by hundreds of thousands, if not millions, of users worldwide. How are they useful, you may ask? By creating relationships with influencers, you may be able to drive traffic to your website or other platforms through backlinks and promotion of your content/ goods and services.