The Covid-19 pandemic has completely revolutionized many industries and changed the status quo. One important aspect that has been acknowledged is the need for companies to ensure they possess their company’s profile on the World Wide Web. More and more service seekers are relying on the internet when it comes to looking for goods and services.
However, for you to rank effectively on Google or other search engines, you have to put in place an effective enterprise SEO Strategy. With the right strategies, tools, and tactics, you can be able to drive traffic to your website organically, improve your return on investment and appear on the first page of the search engine results pages (SERPs).
Evaluate your performance from an SEO perspective
Most brands and companies have already had an SEO strategy in place. Therefore, your first step should be to assess how your website is doing. You will consider the ranking of keyword phrases, metadata, as well as the website’s visibility. There are several tools in the market that you can use to get a perspective on how your website is performing.
Competition analysis
There is no company that is operating within a vacuum. Every industry is competing for a limited audience. Therefore, it is important for you to assess your competitors’ SEO strategies. This allows you to identify the metrics on which your competitors are capitalizing to outperform you on the search engine result pages. This could be in the form of backlinks or alternative tags to photos and other visual tools.
Online marketing goals
Once done, you should restructure your online marketing goals. With reference to your SEO strategies and that of your competitors, how can you better your position from an SEO perspective? By putting your goals into concrete words, you are setting yourself up for success. These are the measures that you will aim for, both in the short-term and long term.
Keyword Topics and phrases
A key part of your SEO strategy should be keyword research. Most research for goods and services is in textual format. Companies will write blogs, service pages, location pages, and articles that will entice people to their platform.
One keyword strategy that has been guaranteed to work in the past years is the use of pillar pages and topic clusters. The pillar page is your major topic/ service, for example, property management in a certain county, while your topic clusters are secondary topics that specify property management in different cities/ suburbs within the county.
Once identified, you will need to rewrite content on your website completely, adding or removing content that is unnecessary.
On-page SEO
Optimization is another important part of the SEO strategy. For your page to rank high on the SERPs, each page must be optimized. This includes the H1 and H2 tags, metadata descriptions, title tags, and alt tags.
Another point that is often overlooked is the use of internal links. It is important that all links work well.